The Indian Gaming Industry Marketing Essay

The Indian Gaming Industry Marketing Essay The Indian gaming industry is at a nascent stage but is expected to grow significantly in the coming years. In the last 15 years, India has witnessed considerable economic growth. This, in addition to its demographic structure, offers immense potential for the gaming industry. An amalgamation of our culture, rising urban incomes, education, IT development and telecom growth offer the perfect platform for the gaming industry. IT and telecom considerably drive the gaming industry. One of the segments with highest growth is the console gaming industry which is capturing higher market share year on year. While the global gaming industry is growing at 22 per cent, the Indian gaming industry is valued at Rs 13 billion and is expected to grow to Rs 38 billion by 2015  [2]  . India offers a huge pool of talent in the IT and programming sector which plays a substantial role in the development of quality games at reasonably lower costs. Additionally, while the gaming industry is picking up, serious players and investors are entering into the industry, consequently facilitating its further growth. Figure 1 Growth Trend of the Gaming Industry in India  [3]   Recently, 3G rollout in India, an increasing number of high-end mobile phone users, and broadband and DTH penetration into homes, contributed to the strong market currents that the Indian gaming industry is now riding on. Over the years, the price of games has declined significantly, making the games more affordable to Indian gamers  [4]  . High-end mobile phone consumers, for instance, a growing iPhone consumer base, point towards a promising future for the mushrooming gaming industry. These buyers thus become a very lucrative segment which includes a premium, tech-savvy population which, evidently, has higher disposable incomes. Figure 2 Orientation of Gaming Industry in prominent markets  [5]   Due to the rising population in urban India, more and more open fields and available lands are being converted to high rises, for commercial or residential purposes. This leaves the kids with little or no space to play, which adds on to the inclination towards indoor games. Hence, urbanization as well serves an important factor for the rise in console gaming market in India. As per NASSCOM report, the growth drivers in the gaming industry in India are  [6]  : The growth of the gaming industry from 2006 levels is primarily driven by increased consumer spending on gaming. The services side of the business is propelled by captives set up by international publishers of mobile game development, BPO support for MMORPG games and development revenues from PC/console game production, game art, etc. By 2012, the movement up the value chain in services, resulting in more end to end off-shoring work, is expected to contribute to the growth of revenue from development services. Domestic outsourcing is also expected to pick up, especially in the mobile and online gaming segment. Original IP development in domestic and international markets, which is at a nascent stage, will gain in significance in coming years. Falling console prices and increasing mobile and broadband penetration are expected to give a fillip to consumer markets. However the growth in gaming Industry is also coupled with challenges. As per NASSCOM report  [7]   Lack of trained man power in the industry who have the skill sets to develop end to end games and have worked in advanced NGN pipelines Infrastructure related issues like high cost of consoles, non availability of adequate bandwidth, non availability of SDKs etc Pirated copies of gaming software and tampering of consoles in still wide spread in the country Acclimatizing the Indian population to gaming which is relatively a newer form of entertainment and not integrated into the Indian culture. Lack of original Indian IP and quality games with local themes which can spur the Indian market High import duties for gaming hardware and absence of well defined policy for the growth of gaming industry Objectives  [8]   The objectives of this MRR are as follows: To study the potential market for console based gaming in India and to reach the potential customers in this particular segment of the gaming industry To study the feasibility to set up experience gaming flagship stores and scale up implementing the franchise model To study the feasibility of organizing regional league events and launching a pan-India console gaming league event leveraging upon the underlying business model To study the feasibility of creating a virtual store model functioning as an e-commerce platform to achieve appropriate channels of merchandize distribution and social media integration To study the feasibility of synergies between each of the business models so that it helps in strengthening the brand Scope and Limitations of the study  [9]   Scope Overall A study of the current Indian Gaming Industry, focusing on the console gaming industry in India A study of the various players in console gaming market Retailers, Parlours An overview of the fully integrated console gaming pan-India network comprising of stores, IT Infra-Telecom network, e-stores, vendor partners and pan-India competition An integrated financial analysis of the business plan Console Gaming Store A study on the requirements for setting up a console gaming store A study and recommendation on the business model of the store franchise/ownership A study on local/regional popular gaming championships A study on the experience aspect of consumer viz. gaming merchandize, game theme-based relevant food/snack/beverage, entertainment lounges A study on the interior design plus IT infrastructure for the store e-Store A study of the pre-requisites for operating an e-Store A study of the integration of virtual and physical platforms. (demo games, league leader boards) A study of IT resources for the e-Store. (hardware / software / network maintenance) A study of the supply chain framework required for operating an e-commerce model A study of social-media integration of the GOD brand through the e-platform A detailed financial analysis for the business model League Model A study to explore opportunities at the various feasible levels (local, regional, national etc) to conduct the league A study to look at the logistics and other facilities required to organize such a league A study of marketing and sponsorship to run the league model A study to look at the financial feasibility of organizing such a league Limitations The study will focus only on console gaming The study will only focus on partnerships with console makers and console game makers and no local players The study will not include who will be the architect and owner of the store The study will not include where the equipment and other technical requirements will be sourced from The study will have market research that will have limited sample size In lieu of reliable data, interviews with experts from the company and the industry will be conducted Who will implement the technology infrastructure, supply centre and training and development and the quality of implementation is not known Approach and Methodology  [10]   Analysis External Analysis of console gaming industry in India Feasibility (Strategic) Analysis of each business model Competitor Analysis Data Gathering Existing competitor stores in major cities Internet Probable supplier / partner working model Feasible communication channels with console game publishers and vendors Other secondary research Survey Three tier-1 cities (Mumbai, Delhi, Bangalore) with sample size 30 Customer questionnaire over e-mail, social media and other online channels Study Functional feasibility Technical feasibility Survey Analytics Interview Potential customers from sample space Supplier / Partner FGDs Existing game parlour owners Note: The above might change in case we adopt the lean start-up process for this business External Analysis Indian Gaming Industry Macro-Environment Analysis Political Context The key political factors influencing the Indian gaming industry are as follows: High duties and taxes for console gaming  [11]   The gaming industry is growing at a very healthy rate. The introduction of all major players like Wii and the aggressive promotions of Xbox 360 have taken the Indian console gaming industry on a high growth trajectory. Even upon the high growth expectations from the Indian market, these consoles are still quite expensive as compared to the US. One of the key factors for this difference is the high duties and taxes in India. These components add as much as around 40% to the price of the consoles. This is comprised of around 27% of customs duty and more than 12% of value added taxes. This significantly increases the prices of gaming consoles in India.  [12]   Infrastructure issues for the gaming industry  [13]   India ranks quite low on the internet and broadband penetration when compared to rest of the world. The average broadband speed available in India is also quite low when compared with the developed countries. This restricts users from connecting with wide range of gamers across territories and to play as per their convenience. However, this is expected to be overcome by the advent of high speed internet at affordable rates. The technological development in the past few years would play a very important role in bringing the gaming revolution in the near future in India. Economic Context The economy of India is the eleventh largest (by nominal GDP) and one of the fastest growing economies in the world. The growth rate for the year 2011 2012 was 6.5% and is expected to grow at 6.9% in the year 2012 2013 (as per World Bank)  [14]  . This provides an opportunity for various industries to grow within the country. Maximum growth has been observed during the 2000 decade when the country touched growth rate as much as 10.6%. The per capita income has also increased steadily in the past years. It soared by 15.6% in the fiscal year 2010 2011  [15]  . One of the key factors behind the economic development was the economic liberalization in the early 1990s. This strong economic development portrays an increase in the paying capacity of the consumers and an increased standard of living. The needs of people also grow along with prosperity and opens new opportunity for businesses. Gaming as an industry has also been growing gradually with this incremental growth trend. For the gaming industry, the expected growth is magnificent. As per a NASSCOM (National Association of Software and Services Companies) report, a 4X growth in the Indian gaming industry is expected from the year 2010 to 2015. The same report states that the console gaming industry would grow 17X from the year 2010 to 2015  [16]  . The rising disposable income in urban India and the increasing consumerism makes a good case for growth in the console gaming segment in the next few years. Social Context Indias population in 2011 was more than 1.2 billion (Source: World Bank) and a growth rate of 1.41%  [17]  . India has more than 50% of its population below the age of 25 and more than 65% below the age of 35. It is expected that, in 2020, the average age of an Indian will be 29 years, compared to 37 for China and 48 for Japan  [18]  . The increasing per capita income has largely increased the middle class population of the country. This change in the economic status, when seen along with the overall young population, it can be inferred that the paying capacity of the youth has increased in the past years. The interests of people has also evolved including entertainment and gaming. Gaming is gradually gaining importance not only as a source of entertainment but more towards lifestyle. The earlier modes of gaming was TV video games and small hand held devices, which has moved to online, mobile based and console gaming. This growth is also supported by the increased paying capacity of youth, who are the most important target market for gaming. Due to the rising population in urban India, more and more open fields and available lands are being converted to high rises, for commercial or residential purposes. This leaves the kids with little or no space to play, which adds on to the inclination towards indoor games. Hence, urbanization as well serves an important factor for the rise in console gaming market in India. Another social factor is that of safety. The anti-social elements of the society are also growing, especially in the urbanized regions, which is a cause of concern for the parents to let the kids play outdoors. The cases of kidnapping of children for ransom have become a commonplace now. To avoid such risks, parents prefer their children to go out only under their supervision, or to remain indoors, playing video games on computer or on consoles. A change in the mindset of parents has also been observed in the past years in terms of how they perceive video games, maybe on computers, or on consoles. Earlier, these games were looked at things which would distract the children from studies, and would spoil the child. Parents were conscious that the children would get addicted to these games. But gradually this mindset has undergone a great change. The parents of today, not only allow their kids to play the games, but they themselves enjoy playing such games with them. One of the reasons for such a change is the genre of games being developed these days. The games developed earlier were mostly racing or fight based, but now, the games include all variety and cover various fields, including education and strategy type games. These games dont only entertain the kids but also play an important role their mental development. The motion games have taken the trend to the next level by providing means of physical exercises as well. It has also been observed that the games developed specific to India have shown very good response in the market. Sony launched Hanuman: Boy Warrior, a PS2 game based on Indian mythology with an expectation of 3000 to 4000 units uptake on the first day, though the response was 10,000 units. Indian origin social networking site Ibibo started its cover versions of social networking games with Teen Patti and Mumbai Underworld, getting tremendous response. Sony is also planning to launch games based on characters of Amar Chitra Katha. Going forward, we can expect more local developers and players to come out with similar games.  [19]   Technological Context India has been growing stronger technologically in the past decades. The technological advancement is also one of the key factors for economic growth and prosperity. Post liberalization, in the early 1990s, a lot of investment in the country has on the technology. The advent of internet was a big leap in the field of communications globally. The telecommunication industry in India is also quite matured. Total number of telephone subscribers in India is more than 960 million, with an overall tele-density of almost 80%  [20]  . But the users of broadband are still limited to less than 1% of the population  [21]  . This leaves a huge scope for development of the internet gaming industry. At the same time, this also signifies that the potential for console gaming market is immense. The number of smartphones in India is currently about 30 million, and is growing at a CAGR of more than 30%  [22]  . This also opens up a huge market of mobile gaming in India. This is increasing trend of adoption of technology and getting closer to digital gaming, is effectively inducing the spirit of gaming in the Indian multitude, which would eventually reach to the best gaming experience which can be provided by console gaming. Hence, we see that from a technology perspective, India is very receptive to changes and new technology, gaming being a very important dimension of this entire change process. Environmental Context The world has been observing strange climatic changes in the past years. A lot of these have been attributed to global warming as well. The irregular rains, amounting to much more than usual downpour during the monsoons and scorching heat during summers is cause of major concern globally. From a macro perspective, the glaciers are melting and causing danger of extension for some species. But from a micro perspective or from an individuals point of view, such extreme climate causes day-to-day inconvenience. One of the side effects of these extreme climatic conditions is the inconvenience to children who would want to go out and play. The parents are conscious not to send their kids out for playing in extreme heat or chilling cold, and would rather prefer to keep them in-doors and provide options to play and entertain within the house. Such environmental changes, not good for the human populations though, are favourable for the thriving gaming industry in India. These factors add onto the influence on people to get more and more involved in the flourishing world of gaming. Legal Context One of the most prominent concerns for the concern for the digital world today is piracy. The creativity industry has been losing great amount of revenues due to this evil. The laws for piracy are in place but still need a more firm implementation. Piracy has been observed majorly in the music and movie industry, which has been going on for a long time now. Eventually, this evil also grew on to the world of softwares, as computing became an inevitable part of our lives. The latest trends of piracy are being observed in the field of gaming, wherein PC gaming and console gaming are the soft targets for pirated games. The revenue being lost by these industries due to piracy is immense. The game console manufacturers like Sony are creating more robust and intelligent systems to identify and not support duplicate or pirated games, but at the same time theres more to be done by the government towards reducing this piracy. National Competitiveness Gaming industry growth Comparative Study of other economies Gaming Industry is already a multibillion dollar industry in developed economies and is growing at a tremendous pace. The below list shows some key developed economies and emerging economies and their current growth pattern  [23]  . Developed Economies: United States The US video game market is and has always been the largest in the world. From 2003 to 2008, it more than doubled, from $7.00 billion to $15.5 billion, respectively. Because console gaming is the most popular in the United States and knowing the console market is declining it is projected the US market will continue to sustain growth but at a slower rate. It is expected to reach $21.1 billion in 2013. Online gaming will be the fastest growing gaming category in the US. Canada Canadas market is growing at a very fast rate. Between 2003 and 2008, it grew from a mere $0.4 billion to $1.3 billion. This number is expected to reach $2.4 billion in 2013 while the increasing mobile penetration (phones per capita) of 69% in 2008 is expected to reach 91% in 2003. Japan After a 30.2% growth spurt in 2007, the Japanese market declined by 20% in 2008 and is further stagnating. As in the United States, console gaming is the most popular in Japan; the significant decline of console gaming is expected to dramatically affect Japans growth. Even though Japan is the home of several major video game players, and even though the market size between 2003 and 2011 is projected to increase from $3.5 billion to $6 billion, the console market will disproportionately grow from $2.7 billion to $2.9 billion. Western Europe The analysis of Western Europe consists of the UK, France, Germany, Italy, Spain, Netherlands, Switzerland, Sweden and Finland. Similar to the US and Japan, console gaming consists of the greatest portion of the market (70%). However, Western Europe is also the largest world market for PC games. The market in Western Europe is projected to increase from $5.0 billion in 2003 to $13.9 billion in 2008 to $19.5 billion by 2013. Emerging Economies India The gaming market in India has taken a huge leap in recent years. It emerged in 2006 explaining the lack of data in the chart above. As with many other translational corporations, big video game firms (EA, Microsoft, Sony, Ubisoft and Activision Blizzard) have recently established operations in this economy. In conjunction with its growing economy, the video game market is projected to grow from $0.21bn in 2008 to $1.60bn in 2012. The short-term future of the industry lies in Zeebo a new console launched in India but the long-term future, like other countries, is expected to lie in online gaming. Indias video game market is growing at such a fast rate that UTV Interactive, an Indian video games publisher, recently purchased the US online gaming firm, True Games Interactive. Brazil In Latin American, the market expanded from $0.3bn in 2003 to $0.7bn in 2008 and is projected to reach an estimated $1.3bn in 2013. Though the market has grown about $1 billion, Brazil only comprises about 5% of the market. Though it has minute market share, Brazil is still one of the key emerging markets in the region and the world. Internet penetration is projected to significantly increase from 32.9% in 2008 to 73.2% in 2013. Russia Another one of the BRIC economies, Russias video game industry is expected to double from $0.25bn in 2007 to $0.5 in 2012. With increasing mobile penetration, mobile gaming has become a large part of the countrys market. Porters Diamond Model Analysis The below study gives a detailed analysis on national competitiveness of the gaming industry with respect to the leading economies in this industry and a focus on emerging countries like India which have a bright scope for growth in the future. Figure 3 Porters Diamond Model for gaming Industry in India  [24]   The above diagram shows the four corners that make up the national competitiveness structure of the diamond model. Government and Chance above can be attributed to as exogenous parameters. Factor Conditions: HR Knowledge Pool  [25]   Given the current scenario of the video game industry, irrespective of the any particular mode that is thriving over another, e.g., online social media integrated increase in demand over conventional PC gaming, what we see is that the countrys leading rapid growth in the industry is capitalizing on a human resource platform that is developing and evolving over time. An analysis of the video game industry value chain that will be dealt with later involves major parties like publishers, console vendors, retailers and consumers. Every stage in the chain involves extensive human resource requirements. A recent study suggests one of the key 3 reasons why the US, Canadian, Japanese as well as emerging economies like the BRIC economies are world leaders in the gaming space, is their ability to incubate: Skilled workforce There is a massive requirement of programmers and game developers that are young understand the changing trends of the industry and fast in bringing our new games to the market, thanks to the shorter product S-curves of gaming companies. Leading economies like the US and Japan, and of late the BRIC nations, especially India, are breeding grounds for high quality technical talent pool, thanks to its universities, evolving scope and encouragement for fresh talent to take up rewarding careers in the gaming industry. Supporting Industries Another factor in steep success of game companies in these leading economies are the supporting industries that groom the industry continually, e.g. retail distribution, online marketing, global supply chain and key partnerships (Facebook and Zynaga). These supporting industries help provide employment across diverse roles and opportunities. With impressive growth projections of the video gaming industry in India, from $ 0.21 billion (2008) to $ 1.6 billion (2012) , aggressive acquisitions like UTV Interactive buying US gaming firm, True Games Interactive, rising middle class with high disposable income, social trends boosting child awareness towards latest technologies, online and brick-n-mortar retail influx, all these factors show the growth potential in supporting industries in India other than US based publishing and developing companies. Thus theres a requirement of talent pool, both by ways of quality as well as quantity  [26]  . Physical Resources Infrastructure The infrastructure scenario of India is congenial to the scope for growth of the video game industry. The symbiosis of the key physical resource requirements can be depicted using a diagram as below: Figure 4 Physical Resources Infrastructure Capital Resources Financing and capital injection across all segments of the industry is crucial to the overall growth of the industry and hence increases in substantial contribution to Indias GDP. The primary underlying factors are: High disposable income of the urban middle class segment Entrepreneurial attitude to establish end-user delivery systems, e.g. cafes, parlours, lounges, franchises, online media tie-ups, etc. Liberal legal and government norms encouraging domestic and foreign investment in the sector. Presence of operations of transnational firms in the country Based on recent research, EA, Microsoft, Sony, Ubisoft and Activision Blizzard have already established operations in India  [27]   Transnational gaming companies to encourage and invest in development of gaming software from India RD centres which will further boost national economic outlook on a global scale Firm Structure, Strategy Rivalry: If we take a look at a generic organizational structure of a game development company, we could then analyze how Indian companies are faring against the leading AAA rated ones and whether their firm structure is in accordance with their long term strategic intent and growth prospects. Future opportunity: extrapolation of existing structure into service space for emerging economies like India Figure 5 Firm Structure From the above diagram, we can see that any game development company functions in a dual structured operational model, first, a business management arm which takes care of the marketing, PR, releases, publishing and reviews of the game, and, second, a project management arm which takes care of the game development through all its technical and functional stages of development, testing and go-live. At the organizational level as well, apart from the above hierarchy, if we compare gaming companies like Electronic Arts against Indian majors like Indiagames, we would see a similar pattern. Every such game development company works in a studio format, each studio responsible for production of a particular genre or line of gaming, e.g., casual, kids, sports, action, etc. Thus, for a country like India where gaming industry growth looks positive, inculcating such a competitive and global culture sets the firm on the path of sustainable development. As mentioned in the earlier section, based on a research by Duke University, companies like EA, Microsoft, Sony, Ubisoft and Activision Blizzard have setup operations in India. This would in turn give rise to rivalry and competition among the subsidiaries and help release games faster in the market, thus increase potential to bring more and more new and advanced games in the market. Also, the presence and growth of the local Indian gaming community like Indiagames and Zapak also adds to the rivalry, since home-grown developers and publishers would not so easily give way to transnationals to break into the domestic market. Now having spoken about the firm structure and rivalry in the game development and publishing end, the industry looks feasible for a new business in a country like India. However, if we

Death of a Salesman (Bernard)

In ‘Death of a Salesman’ written by Arthur Miller, Bernard is shown as a tremendously memorable character. Throughout the play, his contradictions to Biff, poor judgments of him and his parent- like personality are well presented. By using the character, Miller tries to convey the moral messages and develops an attention grabbing plot First, Bernard’s contradictory character compared to Biff, makes him memorable. Bernard is literally everything that Biff is not. Biff is a high school football star while Bernard is just an ordinary and unpopular student.Biff is more likely to be immoral while Bernard truly worries and being realistic about him. For instance, Bernard says ‘Listen, Biff, I heard Mr. Birnbaum say that if you don’t start studyin’ math he’s gonna flunk you, and you won’t graduate. I heard him! ’ The quote shows Bernard is very aware of Biffs’ gloomy future and also somehow predicts substantially different futures of those two characters. The audiences may feel a sense of relief toward Bernard as he is the only one, who actually shows the real world and eventually becomes successful than any other characters in the play.By using the character Bernard, Miller tries to convey the message of success has got nothing to do with the glorious past. In fact, Biff fails to seek his own career and live a life that is totally opposing to Willy’s expectations. Furthermore, the fact that Bernard was one of the underdogs makes the character memorable. In the play, most of characters did not expect Bernard to be prosperous and used to mock him with his sophisticated outlooks. A good illustration of this is when Willy says ‘That’s just what I mean.Bernard can get the best marks in school, y’understand, but when he gets out in the business world, y’understand, you are going to be five times ahead of him. ’ It clearly shows Willy’s pessimistic opinions to Bernard’s future. The phrase ‘five times ahead’ also portrays Bernard is treated as a sort of failure which is the most unlikely word to describe his future career. Mockeries about Bernard continue with other characters. For example, as he tries to find Biff and teach him some math, Happy tauntingly says ‘Let’s box, Bernard! ’ He makes fun of Bernard by looking his overly academic attitude.Audiences feel a sense of sympathy toward Bernard due to harsh judgments on him. However as the play continues, they soon find out that Bernard is the only character who achieved triumph in the play. By using Bernard’s underrated pasts, Miller highlights the insignificance of judging and prejudice. Willy’s huge astonishments to sophisticated Bernard also supports Miller’s message. Lastly, Bernard’s realistic characteristics make him memorable. In the play, he is one of the few solid people. Unlikely to unstable Willy, Bernard app roach the world in a more realistic way.For example, he says ‘â€Å"Just because he printed University of Virginia on his sneakers doesn’t mean they’ve got to graduate him. Uncle Willy! The quote portrays Bernard’s sensible characteristics which attempts Biff to choose the right path. By mentioning ‘Uncle Willy! ’ Bernard also tries to change Willy’s ignorant attitude towards poor academic achievements of his son as well as his impracticable definition of success. His humble characteristics and giving some realistic advices to Willy also differentiate him from other characters. For instance, Bernard replies ‘How are you?Good to see you. ’ as Willy enters his office. It strongly contrasts with Howard ruthless treatments that Willy has received. The audiences probably feel impressed to Bernard’s warm and sensible personality. Those personalities technically make Bernard to perform a parental role instead of overly ide alistic Willy who just expects unrealistic dreams to happen. To conclude, Miller’s wide use of Bernard make the character very significant and memorable, Miller also use this character to convey his moral messages of success and judgments to audiences.

Education and Teachers Essay

Teachers in Taiwan enjoy higher occupational prestige and great job satisfaction.In Germany teachers enjoy teaching. Teachers in China are highly respected. Those within the Indian culture feel that teachers are next to God. American teachers believe that teaching helps society’s well-being. Teachers in England are poorly regarded. Teachers are constant companions and they mold student’s personality. They are role models and they motivate the students. However,according to individual experience there are different kinds of teachers some are friendly ,some are strict and others are ideal teachers. The first kind of teachers are friendly teachers. They combine both the guidance of a teacher and the understanding of a friend. Friendly teachers act like philosophers and guides. A friendly teacher helps the students to choose the right path . These teachers are closer to the students and better educators because they understand students needs and help them accordingly. Perso nality development and positive attitude of the each student is their first priority. Friendly teachers never criticize their students in the class ,and they are always gentle with them. My 8th grade math teacher is the perfect example for this. He was very friendly with us. He used to stay after school to help with our math problems. He used to meet our parents on regular basis. I really enjoyed his teaching methods. He is one of my favorite teachers. So friendly teachers are very important for the students future. The other kinds of teachers are strict teachers. Strict teachers are very tough on students. They dislike any mistakes or carelessness. These kind of teachers have high expectations for their students. Disciplining their students is important for the strict teachers. Students have to be extra cautious about these kinds of teachers. For example, my 6th grade music teacher was very strict. He wanted us to memorize each note. I was nervous when I started that class. I wanted to quit the class because of his strictness. After I realized that he was just helping me through tough times, I admired him. Because of his discipline, I continued the music class. Even though strict teachers are rough sometimes,some students need these kind of teachers. The third kinds of teachers are ideal teachers. Some teachers sacrifice their lives to help the students. They are humble, self -disciplined, helpful, honest ,creative and available to all the students. By respecting the students and giving self confidence to their students, these teachers help the students to become good citizens. They are perfect role models and they also have great hearts. Anne Marie Murphy, 52 is the perfect example for these kinds of teachers. She was a Sandy Hook Elementary teacher who died to protect her students during the shooting. She sacrificed her life for her students. She was the perfect role model. Students who have these kind of ideal teachers are very lucky. Teachers do not all teach same way. Students like their teacher according to their own individual preference. The relationship between teachers and their students is the key element in creating an educational atmosphere that is both pleasant and effective. Teachers are different, however, they all have something in common, and that is the desire to help their students.

Animal Testing Must Be Banned Essay - 1014 Words

Canary in the kitchen detects carbon monoxide! Animal testing must be banned for unnecessary tests. Animals should not be guinea pigs. Animals still feel the pain when they are injected with medicine just like humans. Humans can defend themselves and stop the pain, but the animals get strapped down and cannot move. It is better to have tests run on animals because animals will help find cures faster. Animal testing must be banned for unnecessary tests because a lot of animals are dying for no reason. Ninety-four percent of animal testing is done to determine the safety of cosmetics and household products (Animal Testing 1). That only leaves six percent for medical research (1). Ninety percent of all animals used in research are rats and†¦show more content†¦Corneal transplants were delayed for 90 years and blood transfusion were delayed 200 years due to animal studies (1). Less then two percent of human illnesses of 1.16% are ever seen in animals (1). Scientists believe that by performing these tests on animals is to ensure the safety of the new drugs (HIV drugs, vaccines and animal testing 2). Also to see whether such products might be effective in humans (2). Finally for general research into the biology of an animal, or the function and action of certain diseases within their bodies (2). Animal safety tests usually come at the end of the long process of safety date co llection that may include testing the product ‘ in vitro’ and using a computer program to simulate what might happen to the drug inside the body (2). The regulations on what safety data is required for a new product vary from country to country, but more drug authorities require all three types of data (2). Animals are fairly poor substitutes for humans because the compounds that are released in the animals bodies might be harmful, but could kill a human (2). Result in this was an anti-inflammatory drug that caused major organ failure in six men involved in a trial at Northwick Park Hospital in London, England in 2006 (2). Such occurrences are rare (2). HIV is a retrovirus to humans which it is rarely found in any animals (2). Some African primates are naturally infected with SIV which is believed to beShow MoreRelatedAnimal Testing Should Be Banned880 Words   |  4 Pagesdepending on animals testing. Therefore, if people talk about laboratories, they should remember animal experiments. Those animals have the right to live, according to people who dislike the idea of doing testing on animals; the other opinion, supports the idea of animal testing as the important part of the source of what has reached medicine of the results and solutions for diseases prevalent in every time and place. Each year huge numbers of animals are sacrificed for the science all these animals, whetherRead MoreAnimal Testing And The Scientific Field1305 Words   |  6 Pagesscientific field, people find that the richest discoveries in health or medicine generally depend on animal testing. According to Animal Testing in the History of Anesthesia: Now and Then, Some Stories, Some Facts, the writer says, â€Å"There are many interesting anecdotes, [†¦] about how dogs have been loved, named and tested by many anesthesiologists, [†¦]. However, the contribution of experiments on animals such as rabbit, monkey, mice, guinea pigs etc., also played a significant role i n the evolutionRead MoreShould Animal Testing Be Banned?844 Words   |  3 PagesShould animal testing be banned? Nowadays, a lot of animals has been tested on a range of experiments over the world. You could be supporting animal teasing cruelty without knowing it. Have you ever check if there’s animal testing on the cosmetics before you buy it? Today, a lot of cosmetics has been testing on helpless animals and there are about 1.4 million animals die each year from animal testing ( CatalanoJ, 1994). Most of the experiments that are completed in the laboratories are very cruelRead MoreAnimal Testing Should Not Be Banned940 Words   |  4 Pages1). Over 100 million animals are burned, crippled, poisoned, and abused in US labs every year. 2). 92% of experimental drugs that are safe and effective in animals fail in human clinical trials. (DoSomething â€Å"11 Facts About Animal Testing†). There are currently no laws combating the testing of cosmetics on animals, but the practice is harmful and must be ended. As evidenced by the statistics above, millions of animals are tortured and murdered in the United States every year for virtually no reasonRead MoreAnimal Testing Should Be Banned866 Words   |  4 Pagesdebate whether animal testing should be banned or continued. Many scientists believe that a human’s life is superior to an animal’s life. Others, like me, believe that animal testing is good for medicine use and not cosmetics. In my prospective, as well as many others will agree, beauty is far less important than a living creature. For centuries now, animal testing has helped scientist develop new cures for diseases, health conditions and even the development of new technology. Animal testing has beenRead MoreThe Importance Of Animal Testing857 Words   |  4 Pagescomes to animal testing. A considerable amount of people believe that examinations s hould be banned, others think it should be continued. According to NCBI, animals have been utilized repeatedly since 384 BC. This disagreement has been debated since before the 1920’s and is still continuing. The main opposing point of animal examinations, is the extent of the experiment used on the animal. But, if scientists did not take part in animal testing, humans safety would be in danger. Although animals shouldRead MoreCost-Benefit Analysis Of The Ethics Of Animal Testing1606 Words   |  7 Pagesthat all animals, including humans, have the same right to not suffer or be harmed. A cost-benefit analysis justifying these types of experiments should be used to evaluate the appropriateness of using animals for the research. The United Kingdom has adopted this perspective calling for a complete ban on all experiments that cause more harm to the animals than would be of benefit to humans. The United Kingdom has historically been a leader in terms of regulating animal rese arch and has banned the useRead MoreAnimal Testing Should Not Be Banned1572 Words   |  7 PagesAnimal Testing Every year, over two hundred million innocent animals are injured or killed in scientific experiments across the world. Of those animals, between seventeen and twenty million are used in the United States alone. It is said that an animal dies in a laboratory every three seconds (Animal Testing 101). Those in favor of animal experimentation say they are taking animals’ lives to save humans. It is not necessary to subject animals to torturous conditions or painful experiments in theRead MoreThe Ethics Of Animal Testing1534 Words   |  7 Pageswhat most do not know is that a couple or couple hundred, animals were killed to approve, by law, of that product. This act is called animal testing, which is the method or experiment that forces an animal to go through any harm or distress (Thew). I do not agree with this practice simply because it harms innocent animals for products that we do not need to survive or remain with. I believe animal testing tortures innocent and helpless a nimals, by containing them in tight spaces, with chemicals drenchedRead MoreAnimal Experiments Or Torture?924 Words   |  4 Pagesâ€Å"experiments.† This is the life many animals in biomedical research are forced to live . Nowadays, most of the animal experiments are conducted on mice, rats, fish, and other animals that are excluded from the Animal Welfare Act of 1966. Animal experiments cause psychological and physical harm to the animals with a complete lack of respect for their quality of life which is why they must be banned. The effect that biomedical research experiments have on these animals is detrimental. According to the

Where the Girls Are Growing Up Female with the Mass...

Where the Girls Are: Growing Up Female with the Mass Media by Susan Douglas In Where the girls are: Growing Up Female With the Mass Media, Susan Douglas analyses the effects of mass media on women of the nineteen fifties, and more importantly on the teenage girls of the baby boom era. Douglas explains why women have been torn in conflicting directions and are still struggling today to identify themselves and their roles. Douglas recounts and dissects the ambiguous messages imprinted on the feminine psyche via the media. Douglas maintains that feminism is a direct result of the realization that mass media is a deliberate and calculated aggression against women. While the media seemingly begins to acknowledge the power of†¦show more content†¦They were born in great numbers and as a result became the most powerful group of consumers. Advertisers soon set the guidelines to what material commercial products every girl needed to obtain her status in society. Women’s role s on television gradually changed from perfect housewives to mystical genies and witches with power, but somehow they always subdued their power to please their men. In the background women were fighting for equal rights and equal pay, but the media portrayed these protests as isolated events and acts of extremists. The newscasts attempted to label feminists as women who protested against being exploited and â€Å"looked at† by exploiting themselves and secretly wanted men’s attention by these protests. Television did respond by developing a new â€Å"tougher† woman, but made her success dependent on her attractiveness and sexuality. The media’s simultaneous promotion and containment of the women’s movement left the young women of the seventies exposed to what Douglas refers to as social schizophrenia (9). Feminist were now rejecting cosmetics and other marketed ploys that contributed to the oppression of women, leaving industries that were pri marily focused on women’s â€Å"needs† struggling to address this while maintaining their market. Mass media encouraged and exploited commercial androgyny with unisex fashions and Madison Avenue promoted a new â€Å"natural look† that was anything but natural. This look promoted a Lolita image thatShow MoreRelated Barbie - A Complex American Icon Essay3507 Words   |  15 PagesAs a young girl, I was not very interested in playing with baby dolls. I preferred playing with my many stuffed animals or the only doll I did like—Barbie. With my animals, usually I was rescuing them from some horrible disaster such as a flood or a forest fire. I was their heroic savior and benevolent protector. But with Barbie this was decidedly not the case. Sometimes my Barbie did normal Barbie things, such as get dressed up for an exciting date with Ken or go shopping with her little sisterRead MoreEssay on Feminists, Stereotypes and Stereotyping in the Media1330 Words    |  6 PagesFeminists and Media Stereotypes      Ã‚   The media portrays feminists in unflattering ways. Largely because of the media portrayal, the word feminist usually evokes images of crass, butch, men-hating, very masculine women. Many women believe in the feminist doctrine, but they would never consider themselves as a feminist because they cannot relate to the images of crass, butch, men-hating, masculine women.   In fact, it has only been within the past year that Ive been able to accept the factRead MoreFeminism and Pop Culture Essay1352 Words   |  6 Pagespartially because of the growing interest in culture studies as an academic discipline, but it can also be explained by the fact that, there’s a whole lot more popular culture to watch. 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Around the same time, Susan Baker, wife of former Treasury Secretary and White House Chief of Staff James Baker, overheard her 7-year old child sing alongRead MoreMarketing Mistakes and Successes175322 Words   |  702 PagesWILEY SONS, INC. VICE PRESIDENT PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Alana Filipovich Jeof Vita Arthur Medina Allison Morris This book was set in 10/12 New Caledonia by Aptara ®, Inc. and printed andRead MoreHuman Resources Management150900 Words   |  604 Pageselimination of levels were offered promotions, transfers to other jobs in GE Fanuc, or early retirement buyouts. Additionally, employees were promised profit sharing, which has resulted in up to three weeks additional pay in profit sharing bonuses in some years. The test of the change is in the results. GE Fanuc’s revenue is up women employees, who composed about three-fourths of the bank’s workers. As a result, several years later about one-fourth of all managers and executives are women. Similar attentionRead MoreLibrary Management204752 Words   |  820 PagesSecond Edition Arlene G. Taylor The School Library Media Manager, Third Edition Blanche Woolls Basic Research Methods for Librarians Ronald R. Powell and Lynn Silipigni Connoway Library of Congress Subject Headings: Principles and Application, Fourth Edition Lois Mai Chan Developing Library and Information Center Collections, Fifth Edition G. Edward Evans and Margaret Zarnosky Saponaro Metadata and Its Impact on Libraries Sheila S. Intner, Susan S. Lazinger, and Jean Weihs Organizing AudiovisualRead MoreStephen P. Robbins Timothy A. 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Jean Piaget s Development Of Intelligence Essay - 2027 Words

According to Miller (2016), Jean Piaget studied the development of intelligence in children and proposed a philosophy centered on four preset phases of mental growth. His theory of cognitive development is comprised of Sensorimotor Period (birth to about age 2), Preoperational Period (ages 2-7), Concrete Operations (ages 7-11) and Formal Operations (ages 11-15) (Robbins et al., 2012). Moreover, he determined that children cognitive development was learned through their interactions and object of their surround settings and their logic of thinking would differentiate from stage to stage towards adulthood. For this specific case study, stage three of Concrete Operations is only going to be used to analyze cognitive behavior. I examined how Piaget’s cognitive theory is shown in Julie’s case study. For example, during Concrete Operations, logic and objectivity increases and reasoning can be applied to obvious and tangible problems, but develop all possible outcomes (Robbins et al., 2012). This can be noticeable in Julie’s case study. For example, when Michael and Julie were making the transition into their new school, they became known for being very smart. She outshines in most subjects in school and is very artistic, including with music. This serves as evidence that she can manipulate thoughts about concrete processes to evaluate issues carefully and logically (Miller, 2016). Another aspect that we can relate between Julie and Jean Piaget’s Concrete Operations stage is theShow MoreRelatedInfluential Theorist And Child Development : Who Are Capable Of Inventing New Things? Essay1214 Words   |  5 PagesChevannes 1 Mrs. Slinger HPC 3OR September 17th, 2016 Influential Theorists In Child Development: Intellect, Jean Piaget (1896-1980) The goal of education is not to increase the amount of knowledge, but to create the possibilities for a child to invent and discover, to create men who are capable of inventing new things. Jean Piaget is an influential theorist in child intellect development. Piaget insights society on the importance of not learning, but thinking, his thoughts/studies giveRead MoreJean Piaget s Theory And Theory1673 Words   |  7 PagesWhat is a theory? A theory is an organized set of ideas that is designed to explain development. These are essential for developing predictions about behaviors and predictions result in research that helps to support or clarify the theory. The theorist I am choosing to talk about is Jean Piaget who discovered the cognitive development theory and who broke it down into different stages. The different stages are the sensorimotor stage, the preoperational stage, the concrete operational thoughtRead MoreVygotsky And Vygotsky : Early Childhood Development1683 Words   |  7 Pages Amanda Rezzonico Piaget vs Vygotsky Early Childhood Development Lev Vygotsky and Jean Piaget are known in the educational world. Vygotsky and Piaget were developmental psychologists who had many of the same views and beliefs, but at the same time had opposing views. According to Jean Piaget â€Å"cognitive development was a repetitive reorganization of mental processes that derived from biological maturation in addition to environmental experiences’’ (McLeod, S. A. (2015). The childRead MoreJean Piaget s Theory Of Cognitive And Affective Development1693 Words   |  7 PagesCognitive Theory of Jean Piaget The Methodology and Cognitive Theory of Jean Piaget Timothy Carlton Southwest Tennessee Community College A Paper Presented In Partial Fulfillment Of The Requirements For Life Span Psychology 2130-L01 July 31, 2014 â€Æ' â€Æ' Abstract Jean Piaget’s theory of Cognitive and Affective Development is a result of an interdisciplinary approach to understanding mental processes and the behaviors presented by those processes. Piaget’s theory encompasses development through fourRead MoreEducational Methods Influenced By Jean Piaget And Lev Vygotsky800 Words   |  4 Pagesresearch of Jean Piaget and Lev Vygotsky. Both of these men provided influential theories, which had a significant impact on evaluating children’s learning styles and abilities. After years of research and observation, Piaget determined that intellectual development is the result of the interaction of individual and environmental factors. He felt that as a child develops and always interacts with the world around him, knowledge was established. Through his observations of his children, Piaget developedRead MoreJean Piaget s Theory Of Knowing921 Words   |  4 PagesJean Piaget was a developmental psychologist and philosopher from Sw itzerland. He is known for his epistemological studies with children. He was the first to make a systematic study of cognitive development. Piaget was also the Director of the International Bureau of Education. He was â€Å"the great pioneer of the constructivist theory of knowing.† He was known as the second best psychologist after Skinner by the end of the 20th century. Throughout his career, Jean Piaget declared that â€Å"only educationRead MorePiagets Theory of Cognitive Development959 Words   |  4 Pages The term cognitive development refers to the process of developing intelligence and higher level thinking that allows a person to acquire problem-solving skills from the age of infancy through adulthood. A Swiss philosopher by the name of Jean Piaget took an interest in in developmental psychology; specifically in children during infancy through pre-adolescence. This model developed by Piaget still has a modern-day relevancy. Contributions to Learning and Cognition Piaget made a considerableRead MoreJean Piaget s Theory Of Cognitive Development1553 Words   |  7 PagesJean Piaget is considered to be very influential in the field of developmental psychology. Piaget had many influences in his life which ultimately led him to create the Theory of Cognitive Development. His theory has multiple stages and components. The research done in the early 1900’s is still used today in many schools and homes. People from various cultures use his theory when it comes to child development. Although there are criticisms and alternatives to his theory, it is still largelyRead MoreJean Piaget : The Oldest Sibling Of Three Children And The Only Son896 Words   |  4 PagesIn this paper I will be speaking about Jean Piaget and his studies during his life time that has created new thought processes for children psychology and those same processes that are still being used to this day by many other fields and set some foundation for his knowledge that he made in life. Biography/Background Jean Piaget was born in Neuchatel, Switzerland on August 9, 1896 to Arthur Piaget and Rebecca Jackson. He was the oldest sibling of three children and the only son. The start to hisRead MoreJean Piaget s Theory Of Psychology744 Words   |  3 PagesJustin Waite The Study of Jean Piaget 11/16/2015  Born on August 9, 1986 in Neuchatel, Switzerland, Jean Piaget was one of the most influential theorist in the field of early childhood development and psychology that ever existed. His input towards human intelligence is second to none. Piaget learned the value of hard work from his father who was a medieval history writer. His mother was also very intelligent. Although she was a very bright and energetic individual, she was also mentally

Big Brothers Essay Research Paper Becoming a free essay sample

Large Brothers Essay, Research Paper Becoming a wise man can hold a enormous impact on the life of a child. Children need person to look up to that doesn? t needfully need be a portion of their immediate household. Sometimes they have no siblings, or possibly their siblings or parents are busy. Possibly they have no grandparents to make things with. These kids are the 1s that spend their afternoons in crowded after school plans where they may non acquire the attending the crave. This may take to isolation and oppositely over overactive kids starved for attending. In other instances, some kids who are non so fortunate as to be offered after-school plans are capable to the universe outside all on their ain. In excessively many instances, these are the kids that become statistics. These are the kids who turn to drugs or offense, be it out of fright, or merely to experience accepted. We will write a custom essay sample on Big Brothers Essay Research Paper Becoming a or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Accepted in the incorrect crowds still may soothe a alone kid. One of the most celebrated mentoring bureaus is a non-profit organisation called large brothers/ large sisters of America. A adult male who saw a immature male child sifting through the rubbish for nutrient created this constitution over 90 old ages ago. He took the male child place, fed him, and so met his destitute household. From that point on, he became a wise man to the small male child, and this inspired him to organize the organisation for other male childs, and in following old ages, a group of Christian adult females created a plan for small misss. The shortly united forces and became the large brothers and large sisters of America. In today? s society, there are a batch of things for a kid to confront each twenty-four hours. These things can include anything from illegal drugs to merely being harassed by the school bully. No affair how fiddling the obstruction, kids should non hold to populate in fright or experience as if they are entirely and have no 1 to speak to. This h appens in excessively many cases, and merely a simple friend could hold made all the difference. Though juvenile offenses are non on the rise, harmonizing to the National Center for Juvenile Justice, 18 % of all apprehensions in the US are youths under the age of 18. Most of these offenses include colza, robbery, and aggravated assault. Students ages 12? 18 were victims of an estimated 2.1 million in-school larcenies in 1996? 62 % of all offenses in school. Students ages 12? 18 were victims of an estimated 1.6 million larcenies off from school in 1996? 53 % of all offenses against pupils off from school. Even if offense International Relations and Security Network? T on the rise with school-aged kids, jobs do be. These are jobs that will non travel off by themselves and all the metal sensors and safety steps will non maintain childs safe outside of school. It is easy to state that the childs are misunderstoo d. Just a hearty alibi to the behaviours of troubled childs. It doesn? Ts have to be that manner. Directly quoted from the large brother/big sister web site is the undermentioned mission statement: Big Brothers Big Sisters of America have matched 1000000s of kids in demand with caring grownup wise mans since 1904. Research shows that kids with Big Brothers and Big Sisters are less likely to utilize drugs and intoxicant, skip school, and exhibit violent behaviour. Our plan provides positive mentoring relationships for immature people in 100s of communities in all 50 provinces When a kid spends clip with his or her wise man, at least one time a hebdomad, showed dramatic consequences as follows:46 per centum less likely to get down utilizing illegal drugs 27 per centum less likely to get down utilizing alcohol 5 3 per centum less likely to jump school, Kids become more confident of their public presentation in school assignment, less likely to hit person, and acquire along better with their households This organisation has been around for many decennaries, and has been successful at assisting the lives of childs in a violent universe. If everyone could give one or two hours a hebdomad to a less fortunate kid can assist make harmoniousness in the universe. If you teach kids good when they are immature, they are less likely to hold condemnable inherent aptitudes as they mature. Simple things like taking a kid to the menagerie, or the films, or even the library can do a kid feel of import. It doesn? Ts take much to assist a kid. Sometimes they may merely necessitate to speak to person that International Relations and Security Network? t related to them, and older friend, person with more life experience that wont judge them based on familial inherent aptitudes. Happier kids lead to an overall happier hereafter. All childs need is person to look up to. If they don? T, childs will go on to stop up as statistics, and things will neer alter. It is this simple, you don? Ts need to be rich, or you don? Ts have to drive a auto. All you need is an unfastened head and an unfastened bosom, to accept a kid who urgently needs you. If you have of all time needed a friend to speak to, or if you of all time did hold that particular person, I urge you to take a measure toward assisting another, because every bit good as it is to the kid. The wagess you will harvest mentally from cognizing you are doing the universe a brighter in a topographic point where its dark for a kid is unaccountable. Not merely that but it is fun. It is fun to run into and acquire to cognize another being. You can assist that kid larn about life, and they can besides assist you larn approximately life every bit good, by their point of views and their experiences. Again I urge you to pass a Sunday a hebdomad with a small male child or miss, make the difference they have been waiting for.